Common Mistakes of Web Design

1. Inappropriate link exchanges severely reduce your websites credibility and are extremely detrimental to your search engine rankings. Websites need to be vetted before you exchange links with them; related content is the key.

2. Don't become obsessed with new visitors; always remember that in order to succeed you need to draw repeat visits and by doing this you will automatically increase your appeal to a larger target audience.

3. Don't assume that visitors will purchase anything on their first visit to your site; most visitors will compare your product with others in the market and then make a calculated decision relating to who they will purchase from.

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The main reason you would have set up a Web site would be to generate hits. This holds true for company web sites, blogs, ecommerce sites, etc. and it is particularly important for a small business. Maybe you are getting hits, but it does not translate to the kind of traffic you need for your business. So, what do you do next?

You can check out your Web site statistics, and maybe you will see a pattern emerging. Do all your visitors exit the site immediately after viewing the home page? If they do, something is radically wrong with your Web design. A developer with insufficient experience can make a lot of mistakes that can result in chasing visitors away from your site. This would make building the Web site an exercise in futility. You will be glad to know that there are others who share this problem with you. You will be even gladder to know that this problem can be solved – fairly economically and easily.

Here are some of the key problem areas in the Web design of Web sites built by inexperienced developers:

1. Abuse of Multimedia

Multimedia undoubtedly enhances a web site and makes it that much more attractive for site viewers than using plain text and images. However, using audio, video or animation can create obstacles for visitors to a web site if the Web design has not been properly implemented.


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