Recently, the belief that directories are outdated is gaining ground. However, possibilities are high that those who don’t know the ways to exploit the potential of directories are the propagators of this belief.

The position of directories in SEO industry took a blow due to the technological advances of Google search. Google is now able to recognize duplicate content and paid links and ignore the submissions with these. This means that the links are used less, resulting in less traffic. Another reason for their diminished status is the rise of blogs and wikis, which allow opportunities for interaction like links, comments and videos.

Directories can be still useful for SEO, if you know what to look for and how to use them. There are some dos and don’ts in this area, the most important being staying away from bad directories.

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When your content-rich and search engine optimized site is getting huge volumes of unintended organic traffic, it is time to think about tapping its potential.

Most of Net users doing organic searches in related topics, briefly visit many sites looking for information they are seeking. Usually these visitors leave the site quickly, when they cannot find what they are searching for. By providing the information searched for by these visitors, you can make them stay longer at your site, which may end in conversion.

If your site figures in many such searches, it is time to develop the content and navigation to suit these chance visitors. As these visitors are interested in associated topics, they themselves may be interested in your site or have colleagues or friends interested in your site content.

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