Most people believe that landing page optimization is relatively simple and inexpensive. All one has to do is test some page elements, analyze the data therein and make changes to the landing page to get a much better performing landing page. This, however, is just a myth.

All page elements you test may not lead to a concrete result or plan of action. You can’t be sure which combination of variables will be most effective and it may take some time, money and effort to hit upon the winning combination.

Here are some things to keep in mind when you opt for landing page optimization:

( Read more )