With more and more people taking on the internet as a daily part of life, more and more people are venturing into creating websites so that they can profit from the number of visitors using cyberspace. It could be for business-almost always is- for personal gain, or for sharing of important information. Whatever the reason, generating of traffic is always desired. But not everyone is good at that and the point that most people fail in is in the designing of their sites.

There are several rules that are supposed to be followed for a site to be successful. The first rule always has to be with the presentation. When something is visually appealing, the mind will get involved and interest will be created. Content has to be simple and well understood, without any spelling or grammatical errors whatsoever. There are many other rules to follow, with no complexities whatsoever. But not everyone is keen on following them, and thus not everyone is successful in launching a website.

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When planning your Web site, you will need to work out a number of details before you actually implement the Web design aspect. For one thing, you will need to identify who your target segment will be and the communication platform required to reach them.

The next stage for you would be to identify the objectives for your Web design. This will enable you to decide on the look, feel and content of your Web site. You can then undertake more detailed planning to ensure that you have an outstanding Web site.

Here are some tips to help you get started:

1. A Friendly Web Site

Your primary objective, once traffic arrives at your Web site, must be to retain it. In other words, your Web design must incorporate all the elements necessary to make your site friendly for visitors in terms of ease and speed. This requires an excellent navigational system, enabling your visitors to find their way around your site with no delays or problems.

You will find that most Web sites place their navigation bars either at the top or on the left. This is fairly standard practice and it may be wiser to maintain it on your Web site as well. You can also consider including your navigation bar again at the bottom of the page so that your visitors do not have to scroll up to the top again.


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Before you launch your Web site you must first decide on your target audience and objectives. The Web design must reflect these aspects to ensure that your Web site is doing its job. Apart from the obvious priority areas such as design and content to ensure your communication objectives are met, there are other aspects of Web design that need to be kept in mind.

One of the key areas in successful Web design is the user friendliness of a Web site. If the user is faced with a site which has heavy pages that are time-consuming to download; or Flash or PDF files that also take time to download; or complex navigation that makes it tedious to view the entire site – then you are going to lose your audience very fast and they won’t get past your Home page.

Here are some Web design tips to keep in mind if you want to ensure that you have a User Friendly Web site:

1. Easy Identification of Pages
The first priority is to ensure that your users find their way around your Web site easily and do not get lost. You can do this by giving each page a title which should also be the title in your navigation area. On your “index.html” or “index.htm” page, you do not necessarily have to title it “Home Page”. You can just as easily title it “About Us” or have a page that you would ideally like users to view as soon as they open up your Web site. In case your “index.html” happens to be your “About Us” page, then use “About Us” as the title or header at the top of the page. Basically, every page on your Web site should have a heading that will help your visitors to identify the page they are viewing to make it User Friendly.


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The coming of the Internet has changed the rules of business, especially if your business is small. A good website doesn’t just give you a presence on the Internet, but also helps as a sales tool, recruitment page and sounding board for your customers. That said, does setting up a website give you an advantage over your larger competitors? The answer is, yes and no.

Unlike traditional brick-and-mortar marketing communication systems, your website can reach as many people as a large business’ website can. It can also accurately target your customers, simply because they themselves search for websites that they need. However, to make your website successful, you’ll need to make it useful, enjoyable and relevant to the user. Here are a few tips that could help you do so:

1. Keep your website true to your brand:

A website, to a visitor, is like your virtual shop-front or office. So, before beginning work on your website, devote some time to thinking about how you’d like your business to be seen. Then, design your site with a specific colour palette in mind. If you don’t have one yet, design a logo that’s visually true to what your business stands for. Make sure it’s displayed prominently (ideally, on top of your site) on every page. A logo gives your business a visual identity that’s more memorable than any mission statement.

Also, make sure that the content – both visuals and text – mirrors your brand identity. Nothing confuses a visitor more than a website that looks like one thing, but sounds like something totally different.


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It is extremely important for businesses to have an online presence in order to be successful in today’s age of internet connectivity. However, given that there are thousands of similar websites vying for the visitor’s attention, it is important that you try your best to attract and retain your visitor’s attention and ensure that there is nothing in your web design that keeps visitors from viewing your web page. One of the biggest obstacles in keeping your visitor’s attention is the loading time your website takes.

Here are some tips to help you ensure that your page loading speed is as high as possible.

• Reduce the use of images in your web design: One of the easiest methods to employ when you want your web page to load fast is to reduce the use of images in your web design. While it is true that images and graphics are very important in beautifying the website, attracting the attention of the visitor as well as in making the content easier to easier to understand, they also end up slowing the process of loading your page. It is therefore advisable that you only use those images that are strictly necessary. This will also help you create a clutter free web design and make your website look more professional.


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