We find that we waste a lot of time on social media wandering aimlessly following conversations that are of no significance. If you are an organisation or a marketer personally the time you spend on social media needs to be rationed well. There are many ways to do this.

All your feed should be clubbed in to real time feed with tools that are easily available so that there is no clutter. Value is very important and eject those who are of no consequence to you or your business. Observe only the most important RSS feeds. Skimming is an art worth perfecting as we do not have the time to go through all the content that comes our way. It requires a keen eye and observation. Frequently used sites should be visited on a priority and they should be graded according to their popularity and usefulness. Allot time for different social media that you visit and stick to them. Automation is a sensible option but do so ethically and properly.

Reaction to your feeds should be analysed to learn the pulse of your reader community and sharpen your skills according to it. Information should be properly channelled from you. Searching for your information faster keeps you at the top of your game and knowing all the aspects of the search engines is beneficial. Do not scatter your presence all over the net. Be specific to a site and stick to it.