The internet has advanced a lot over the years. Today we see more and more people using the internet. This use is not only for gaining information but also to earn income and share knowledge. This has lead to the increase in the number of independent websites. These websites use the search engines for better visibility. This concept can be used well by using a new innovation called search engine optimization.

Here we see the use of links to increase the visibility and the traffic flow to the website. This linking is a very important and crucial step in SEO. Hence there are some parameters that one needs to follow to utilise the feature well. For Google to involve your website in good ranking during search needs good linking. This is done by the following means. The link should be hard coded as in using HTML. This is a basic feature which is recognised by Google in its search criteria. The other factor is that the page that your site is linked needs to be indexed in Google. This is a very good advantage and helps in increasing the page rank. There are some more things technically speaking which need to be followed.

The Nofollow tag should be avoided. This has no value in Google ranking. Meta robots nofollow should also be carefully avoided. This may lead to all the links being assigned as nofollow. Linking to an intermediary site should be avoided as the value of the link decreases due to the intermediary.