Today we find more and more people who are starting to venture more adventurously onto the internet. One pointer is when they make their own websites and publish their materials. The easiest way to increase the site traffic is to link it to Google. This allows the site to be found easily when searched using their search engines. But one of the most common and unexpected problems that one can face is the problem of Google Penalty. This happens for a number of reasons. The issue is that we have to find out why this has happened. There are some ways to go about understanding more about the penalty and why it was given.

One basis step that we need to do is to check on the Google Webmaster tool accounts for different alerts and site crawl errors. Checking the site’s server for any clues to possible hacker attacks is also a very good option. Most of the problems usually arise from hacking. It would do well to check if there are any negative changes in the back link profiles. Any sudden changes either an increase or a decrease in not good. Checking the sites outbound links will help a lot. There are some programs which help in tracking them, using them is advisable.

Checking if all the sites pages return is also useful, this means achieving proper header status response. Any SEO changes that have been done recently should be checked. Reviewing user generated content is a very crucial aspect of understanding the penalty.